Farah Capital LLC (“Farah Capital,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy outlines how we collect, use, store, share, and protect your information when you interact with our website at www.farahcap.com, any associated landing pages, application forms, scheduling tools, payment portals, or communication channels (collectively, the “Site”), or when you engage our advisory services.

By accessing or using the Site, submitting an application, or engaging our services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect
Information You Provide Directly
We collect personal information that you voluntarily submit, including your name, email address, phone number, company name, job title, company website, fundraising stage, and any other details you provide through application forms, scheduling tools, intake questionnaires, email, phone, video calls, or other direct communications. If you engage our services, we may also collect billing information in connection with payment processing.

Information Collected Automatically
When you visit the Site, we may automatically collect technical and usage data, including your IP address, browser type, device type, operating system, pages visited, time spent on pages, referring URLs, click behavior, and general geographic location. This information is collected through cookies, pixels, log files, and similar technologies.

Information From Third-Party Platforms
If you interact with our advertisements or content on third-party platforms such as Meta (Facebook and Instagram), Google, LinkedIn, TikTok, or other advertising and social media platforms, those platforms may provide us with information about your interaction, including demographic data, interest categories, and ad engagement metrics, in accordance with their own privacy policies and your settings on those platforms.

2. How We Use Your Information
We use the information we collect to:

• Respond to inquiries and evaluate potential client engagements

• Communicate with you about our services, including scheduling calls and sending follow-up correspondence

• Deliver and fulfill our advisory services under an executed Consulting Services Agreement

• Process payments through our third-party payment processor

• Send newsletters, educational content, or marketing communications (which you may opt out of at any time)

• Operate, improve, and optimize the performance and security of our website

• Create and manage advertising audiences and retargeting campaigns on third-party advertising platforms

• Analyze website traffic and user behavior to improve our services and marketing

• Comply with applicable legal obligations

3. Cookies, Pixels, and Tracking Technologies
We use cookies, tracking pixels, and similar technologies on the Site to enhance your experience, analyze usage, deliver and measure the effectiveness of advertisements, and build retargeting audiences. These may include:

• Essential Cookies that are necessary for the basic functionality of the Site.

• Analytics Cookies from providers such as Google Analytics that help us understand how visitors interact with the Site.

• Advertising Pixels from platforms such as Meta (Facebook Pixel), which collect data about your browsing behavior on our Site and use that data to deliver targeted advertisements to you on those platforms and to measure ad performance.

• Third-Party Embeds from services such as Wistia (video hosting) and Tally (application forms), which may set their own cookies when you interact with embedded content on the Site.

You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the Site. For more information about how Meta uses data collected through the Facebook Pixel, please review Meta's Data Policy at https://www.facebook.com/privacy/policy/.

4. Information Sharing and Disclosure
Farah Capital does not sell your personal information. We may share your information in the following circumstances:

Service Providers
We share information with trusted third-party service providers who support our operations, including website hosting (Framer), payment processing (Stripe), video hosting (Wistia), email marketing platforms, CRM platforms, scheduling tools, and analytics providers. These providers are authorized to use your information only as necessary to provide services to us and are contractually required to protect your data.

Independent Third-Party Service Providers
In the course of serving clients, we may work alongside independent third-party service providers who provide their own separate services to the same clients under their own separate agreements. Where applicable, certain client information may be shared with such providers to facilitate the coordinated delivery of services. These providers are independent entities that are not affiliated with, controlled by, or compensated by Farah Capital, and their collection and use of your information is governed by their own privacy policies and agreements.

Advertising Platforms
We share or make available certain data (such as email addresses, website activity, or device identifiers) with advertising platforms including Meta and Google for the purpose of creating custom audiences, lookalike audiences, and retargeting campaigns. This sharing occurs through pixels, data uploads, and platform integrations.

Legal and Regulatory
We may disclose your information if required by law, regulation, subpoena, court order, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity under confidentiality obligations.

5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements. For prospective clients who do not engage our services, we generally retain application and inquiry data for up to twenty-four (24) months unless you request earlier deletion. For clients who engage our services, we retain engagement-related records for a minimum of seven (7) years following the conclusion of the engagement, consistent with applicable legal and tax record-keeping requirements.

6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information. While we take appropriate steps to secure your data, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security and recommend you use discretion when submitting information online.

7. Third-Party Links
Our website may include links to third-party websites, platforms, or services. Farah Capital is not responsible for the privacy practices, content, or security of those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Your Rights and Choices
All Users
You have the right to request access to, correction of, or deletion of your personal information held by us. You may opt out of marketing emails at any time by clicking the unsubscribe link in our communications or by contacting us directly. You may also request that we stop sharing your data with advertising platforms for targeted advertising purposes.

California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, use, and disclose; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information (including sharing for cross-context behavioral advertising); and the right to non-discrimination for exercising your privacy rights. To exercise any of these rights, please contact us at support@farahcap.com. We do not sell personal information as defined under the CCPA. However, our use of advertising pixels and custom audience tools on platforms such as Meta may constitute “sharing” of personal information under the CPRA. You may opt out of this sharing by contacting us directly or by adjusting your cookie and tracking preferences.

European Economic Area and United Kingdom Residents
If you are located in the EEA or UK, you may have additional rights under the General Data Protection Regulation (GDPR) or UK GDPR, including the right to access, rectify, erase, restrict processing of, or port your personal data, and the right to withdraw consent at any time where processing is based on consent. Our lawful bases for processing your personal data include consent (where you have provided it), legitimate interest (in operating and marketing our business), contractual necessity (where processing is necessary to perform our agreement with you), and legal obligation. If you wish to exercise any of these rights, please contact us at support@farahcap.com. You also have the right to lodge a complaint with your local data protection authority.

9. International Data Transfers
Farah Capital is based in the United States. If you are accessing the Site or providing information from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site or submitting information to us, you consent to such transfer. Where required by applicable law, we will implement appropriate safeguards for international data transfers.

10. Children's Privacy
Our services are intended for adults and business professionals. We do not knowingly collect or solicit personal information from individuals under the age of 16. If we become aware that we have collected personal information from an individual under 16, we will take steps to delete such information promptly.

11. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) setting. There is currently no industry standard for how companies should respond to DNT signals. At this time, the Site does not respond to DNT signals. However, you may manage tracking through your cookie and browser settings as described above.

12. Changes to This Policy
We may update this Privacy Policy from time to time. When changes are made, we will revise the effective date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after any updates constitutes acceptance of the revised policy.

13. Changes to This Policy

If you have questions or concerns about this Privacy Policy or our data practices, you may contact us at:

Farah Capital, LLC
Email: support@farahcap.com
Website: www.farahcap.com